Whitepapers


Case Study

CASE STUDY: Predictive AI vs. Intent Based Data

Learn how a predictive AI engine accelerates sales compared to intent based data only. How does a surging company stack up against the Prophyts prediction? How many of the surging companies made it into the Prophyts predictions? Why are only 12% of surging companies predicted to be in-market to buy after 8 weeks of monitoring? Find out the answers to these questions and more. Download the Case Study Now!


Case Study

CASE STUDY: Increase Engagement and Overall ROI

An Enterprise IT company’s Demand Generation team was struggling with declining marketing engagement rates. The traditional method of driving quantity into the top of the funnel actually hurt their conversion while further straining their limited resources.


Research

RESEARCH: 2019 State of Account Based Marketing Research Report

With statistics showing ABM’s validity, one would think every marketing organization would be taking advantage of it. We asked 70 organizations about their views on ABM as a strategy, why they do or do not have one, what about ABM is important to them, and how they take advantage of it throughout the buyer’s journey—all in an effort to better understand what makes marketing organizations tick when it comes to ABM.


Sales Ready Leads: Asset Best Practices

HOW-TO: High-Quality Leads: Asset Best Practices

One of the most important elements of a lead generation campaign is the asset driving the lead. In this informative data sheet, Prophyts' lead generation experts offer their best practices for types of assets that will have the best outcome for the Prophyts High-Quality Leads campaigns.


Sales Ready Leads: Email Best Practices

HOW-TO: High-Quality Leads: Email Best Practices

Prophyts High-Quality Leads aren’t your typical lead. They represent leads from Prophyts predicted accounts, in your solution category, who have engaged with your content. These priority leads should be moved to the top of your engagement list for immediate outreach. For best results follow these simple best practices.


Anatomy of a Sales Ready Lead

DATA SHEET: The Anatomy of a High-Quality Lead

As the lead generation landscape gets increasingly cluttered with download junkies and false form fills, you need a solution that bypasses the grief and delivers leads that matter now. You Need Prophyts High-Quality Leads. But what are they and what sets them apart? This informative datasheet highlights the three important factors that make a High-Quality Lead unique.


Tutorial: Using Simulation and Optimization

Read this tutorial to learn how you can create a better model for resource allocation in real-world business situations. With a call center staffing example it shows how simulation and optimization works. Learn more.


Tutorial: Optimization for Better Decisions

Read this tutorial illustrated with Excel models and simple plots to learn how powerful software can help model complex resource allocation, account for difficult-to predict variables, enhance and speed business decision making. Learn more.


Tutorial: Risk Analysis and Monte Carlo Simulation

Read this tutorial to learn how Monte Carlo simulation can become a frequently-used tool in every business analyst’s toolkit. It can help access risks, avoid business failure and determine upside business opportunities. Learn more.


Prophyts Predictive Named Accounts Monitoring Sample Report

The Prophyts Predictive Named Accounts Monitoring Sample Report is an example of the report subscribers will receive on a weekly basis. This detailed report displays your Named Accounts that are predicted to be in-market for a product or service in your product category. By tracking predicted domains over time, the weekly behavior indicator shows you which domains have established a baseline prediction and the intensity of that prediction week over week.