Prophyts Resource Library

  • WEBCAST: 2019 State of Account Based Marketing

    In early 2019 we conducted a survey asking marketers from over 70 organizations about their Account Based Marketing (ABM) strategy. Responses varied across the respondents providing important insight for those just getting started with ABM as well as those who are actively engaged in an ABM strategy. Download Now

  • Case Study

    CASE STUDY: Predictive AI vs. Intent Based Data

    Learn how a predictive AI engine accelerates sales compared to intent based data only. How does a surging company stack up against the Prophyts prediction? How many of the surging companies made it into the Prophyts predictions? Why are only 12% of surging companies predicted to be in-market to buy after 8 weeks of monitoring? Find out the answers to these questions and more. Download the Case Study Now! Download Now

  • Case Study

    CASE STUDY: Increase Engagement and Overall ROI

    An Enterprise IT company’s Demand Generation team was struggling with declining marketing engagement rates. The traditional method of driving quantity into the top of the funnel actually hurt their conversion while further straining their limited resources. Download Now

  • Research

    RESEARCH: 2019 State of Account Based Marketing Research Report

    With statistics showing ABM’s validity, one would think every marketing organization would be taking advantage of it. We asked 70 organizations about their views on ABM as a strategy, why they do or do not have one, what about ABM is important to them, and how they take advantage of it throughout the buyer’s journey—all in an effort to better understand what makes marketing organizations tick when it comes to ABM. Download Now

  • Sales Ready Leads: Asset Best Practices

    HOW-TO: Sales Ready Leads: Asset Best Practices

    One of the most important elements of a lead generation campaign is the asset driving the lead. In this informative data sheet, Prophyts' lead generation experts offer their best practices for types of assets that will have the best outcome for the Prophyts Sales Ready Leads campaigns. Download Now

  • Sales Ready Leads: Email Best Practices

    HOW-TO: Sales Ready Leads: Email Best Practices

    Prophyts Sales Ready Leads aren’t your typical lead. Sales Ready Leads represent people from Prophyts predicted accounts, in your solution category, who have engaged with your content. These priority leads should be moved to the top of your engagement list for immediate outreach. For best results follow these simple best practices. Download Now

  • Anatomy of a Sales Ready Lead

    DATA SHEET: The Anatomy of a Sales Ready Lead

    As the lead generation landscape gets increasingly cluttered with download junkies and false form fills, you need a solution that bypasses the grief and delivers leads that matter now. You Need Prophyts Sales Ready Leads. But what are they and what sets them apart? This informatve data sheet highlights the three important factors that make a Sales Ready Lead unique. Download Now

  • Webcast

    WEBCAST: Which of My Prospects Matter Most? How Predictive Intelligence Gives Me the Competitive Edge

    Did you know there’s a platform that can acquire actionable intelligence on your Prospect lists and predict in-market buyers for your product and services? But, how do you get started and take advantage of these technologies to gain an edge on your competitors? Download Now