RESEARCH: 2019 State of Account Based Marketing Research Report

With statistics showing ABM’s validity, one would think every marketing organization would be taking advantage of it. So, we asked 70 organizations about their views on ABM as a strategy, why they do or do not have one, what about ABM is important to them, and how they take advantage of it throughout the buyer’s journey—all in an effort to better understand what makes marketing organizations tick when it comes to ABM.

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