One of the key cornerstones of a successful marketing program is defining the right segment to target. Often times this requires data input from multiple sources such as Marketing Automation Solutions, CRM Database, Customer, etc. and dedicated individuals who can extract, manipulate and provide insight to the data.
Did you know there’s a platform that can acquire actionable intelligence on your Prospect lists and predict in-market buyers for your product and services? But, how do you get started and take advantage of these technologies to gain an edge on your competitors?
In early 2019 we conducted a survey asking marketers from over 70 organizations about their Account Based Marketing (ABM) strategy. Responses varied across the respondents providing important insight for those just getting started with ABM as well as those who are actively engaged in an ABM strategy.