Press Releases


Prophyts Receives Positive Analyst Ranking from Research and Advisory Firm Outsell Inc.

(IRVINE, CA, Aug 02, 2017) -- Research and advisory firm Outsell Inc. has recently initiated coverage on Prophyts, a leader in Predictive Account Based Marketing (ABM), with a positive analyst ranking.

According to Outsell VP and Lead Analyst Randy Giusto, Prophyts "helps marketers identify buyers early and reach them before they self-identify as a lead. This enables marketers to target them as early as possible in the buyer journey. By providing early-stage buyers and influencers, targeting services, ready-to-go segmentation, and an ad network and marketing services, Prophyts delivers a true end-to-end solution for B2B marketers."

"We are very excited with Outsell's positive review of Prophyts," said Henry Allain, 1105 Media's COO and president of Prophyts. "ABM is an integral part of the dynamic MarTech space and we feel Prophyts amps up the offerings by allowing marketers to enjoy specific predictive purchasing data of companies in their selected product categories. Adding actionable contact data, as well as a full marketing services offering, makes Prophyts unique in the market."

Outsell's report goes on to outline important details of the company, including Strengths, Risks, Recommended Competitor Actions and Recommended Vendor Actions.

A full copy of the report can be found here.

About Prophyts
Prophyts, a portfolio company of 1105 Media, Inc., is a predictive account-based marketing (ABM) platform that identifies potential B2B buyers in their purchasing journey and delivers the contact information of all available decisions makers, influencers and stakeholders from the companies identified as potential buyers.  A one-stop solution, Prophyts also offers industry-leading marketing engagement services and advertising targeting programs. 
https://prophyts.com

About 1105 Media, Inc.
1105 Media, Inc. is a leading provider of business-to-business (B2B) media services in the ABM, big data, education technology, enterprise computing, government technology, and infrastructure markets. 1105's offerings span print and online magazines, journals, and newsletters; seminars, conferences and trade shows; training courseware; marketing services; and Web-based services.
https://1105media.com

Posted on 08/02/2017 at 3:50 PM0 comments


Prophyts Announces New Partnership with Intent Data Leader Bombora

Irvine, CA, July 25, 2017 -- Prophyts, a new portfolio company of 1105 Media, Inc., announced its partnership with Bombora, the leading provider of B2B intent data. 

Prophyts is a predictive account-based marketing (ABM) platform solution that identifies potential B2B buyers early in their purchasing journey through a patent-pending machine-learning algorithm. The patent-pending algorithm is powered in part by partner Bombora's certified data, which includes billions of pages of B2B content consumed by potential buyers at millions of companies.

The partnership, coupled with other data sets, delivers clients with the contact information of potential buyers, including all available decisions makers, influencers and stakeholders from the companies identified as potential buyers. With ABM now a top priority for B2B marketers, identifying prospects that are showing active interest is core to connecting marketing and sales activities.

"The Prophyts team has been able to take a firehose of data and run it through our patent-pending algorithm to analyze the buying behaviors of companies over the last few years and get a pattern of what that [intent-to-buy] data looks like.  By applying predictive analytics to account-based marketing, Prophyts is changing the game for the modern marketer today," said Rajeev Kapur, CEO of 1105 Media.

"By combining a powerful prediction engine with intent-fueled contact append and ad targeting capabilities, Prophyts brings B2B marketers a more complete and powerful solution for account-based sales and marketing. We are thrilled to support this innovation," said Erik Matlick, CEO of Bombora.

Posted on 07/26/2017 at 3:50 PM0 comments


1105 Media Announces New Predictive ABM Company, Prophyts

(IRVINE, CA, June 20, 2017) -- 1105 Media, Inc. today announced the launch of a new predictive account based marketing (ABM) company, Prophyts.

Prophyts, a portfolio startup of 1105 Media, enables companies to reach potential buyers early in their purchasing journey -- before they raise their hand as a traditional lead.

The predictive ABM platform is powered by a patent-pending machine learning algorithm that sifts through billions of monthly page views and the reading activity of millions of potential buyers. Based on this data, sourced from data providers, including B2B intent data leader Bombora, Prophyts predicts early stage buyers and delivers the contact information of all available decisions makers, influencers and stakeholders from that company who are likely to be involved in the purchase decision.

The information provided by Prophyts is the foundation of an ABM strategy; it brings predictability to marketing programs and enables marketers to make strategic content and ad placement decisions. Prophyts is a subscription-based service and does not need any intrusive access to proprietary systems or databases.

"We listened to our customers," said Rajeev Kapur, CEO of 1105 Media. "And the more we listened, the clearer it became that our customers wanted an easier and more effective way to identify in-market buyers early in the process.  That is what Prophyts is all about; we evolved traditional ABM from one that is manual to one that is predictive."

"Organizations are constantly looking for an edge to improve their demand generation efforts.  Lately, ABM has been the rage, but adoption can be complex and difficult to implement.  A predictable solution that can deliver both is a game changer for ABM," said John Ellett, CEO of nFusion, a leading B2B customer experience marketing agency based in Austin, TX.

A one-stop solution, Prophyts also offers industry-leading marketing engagement services and advertising targeting programs.

More information is available on https://prophyts.com

About 1105 Media, Inc.
1105 Media, Inc. is a leading provider of business-to-business (B2B) media services in the ABM, big data, education technology, enterprise computing, government technology, and infrastructure markets. 1105's offerings span print and online magazines, journals, and newsletters; seminars, conferences and trade shows; training courseware; marketing services; and Web-based services.
https://1105media.com

Posted on 06/20/2017 at 3:50 PM0 comments