Press Releases


1105 Media Offers Leads with Predictive Intelligence

Irvine, CA, May 24, 2018  -- 1105 Media Inc. today announced "Leads Powered By Prophyts," an initiative that will run all campaign-generated leads through the powerful Prophyts prediction engine, giving marketers a deeper level of purchase intelligence related to their traditional demand-gen and lead-gen efforts.

The powerful predictive Prophyts algorithm is able to identify early-stage buyers that are in-market to purchase products within specific technology categories. By overlaying this AI with traditional campaign-generated leads, marketers can hyper-target and prioritize their campaign-generated leads, in essence super-charging their efforts.

"We know that 21st century marketing teams are a revenue center within today's organizations, and we need to be able to provide the very best ROI using every resource and technology that's available to us. The Prophyts prediction engine, which is tuned to identify early-stage buyers, is a perfect complement to any lead campaign that runs with us," said Henry Allain, COO, 1105 Media.

Leads Powered By Prophyts is available now. Contact Dan LaBianca at DLaBianca@1105media.com for more information.

About Prophyts
Prophyts is a Predictive Account Based Marketing company offering Predictive ABM, Predictive Named Account services, and Marketing Services. Prophyts is powered by a patent-pending machine-learning algorithm that sifts through billions of monthly page views and the reading activity of millions of potential B2B buyers. Based on this data, Prophyts predicts companies in-market, early in the Buyer Journey, enabling companies to optimize their marketing efforts and accelerate their revenues.

About 1105 Media Inc.
1105 Media Inc. is a leading provider of business-to-business (B2B) media services in the ABM, Big Data, education technology, enterprise computing, government technology and infrastructure markets. 1105 Media's offerings span print and online magazines, journals and newsletters; seminars, conferences and trade shows; training courseware; marketing and Web-based services. 1105media.com

Posted on 05/24/2018 at 1:45 PM0 comments


Prophyts Expands Its ABM Suite by Launching Predictive Named Accounts

IRVINE, CA, May 8, 2018 -- 1105 Media Inc. today announced that Prophyts, its predictive ABM company, launched a new Predictive Named Accounts service..

The Predictive Named Accounts service is an account monitoring solution powered by Prophyts. This latest solution capitalizes on the Prophyts patent pending algorithm to provide predictive insight into companies identified as high-value accounts.

By tracking the reading habits of supplied named accounts, the Predictive Named Account Service identifies which companies are in-market for a solution in a specific category, and when they entered the buyer's journey, providing organizations with actionable intelligence around which to build sales and marketing efforts.

"As Account Based Marketing (ABM) continues to drive ROI for organizations, Prophyts Predictive Named Accounts service brings intelligence to your named accounts that are in the market to buy.  This puts the organization in the driver's seat to be pro-active versus reacting to customers." – Henry Allain, COO, 1105 Media.
A one-stop solution, Prophyts also offers industry-leading marketing engagement services and advertising targeting programs.
Prophyts will be attending SiriusDecisions 2018 in Las Vegas. Stop by booth #K402 to talk about your ABM needs and how Prophyts can help.

More information is available at prophyts.com.

About Prophyts
Prophyts is a Predictive Account Based Marketing company offering Predictive ABM, Predictive Named Account services, and Marketing Services. Prophyts is powered by a patent-pending machine-learning algorithm that sifts through billions of monthly page views and the reading activity of millions of potential B2B buyers. Based on this data, Prophyts predicts companies in-market, early in the Buyer Journey, enabling companies to optimize their marketing efforts and accelerate their revenues.

Prophyts is a subscription-based service and does not need any intrusive access to proprietary systems or databases.

About 1105 Media Inc.
1105 Media Inc. is a leading provider of business-to-business (B2B) media services in the ABM, Big Data, education technology, enterprise computing, government technology and infrastructure markets. 1105 Media's offerings span print and online magazines, journals and newsletters; seminars, conferences and trade shows; training courseware; marketing and Web-based services. 

Posted on 05/15/2018 at 3:46 PM0 comments


Prophyts Receives Positive Analyst Ranking from Research and Advisory Firm Outsell Inc.

(IRVINE, CA, Aug 02, 2017) -- Research and advisory firm Outsell Inc. has recently initiated coverage on Prophyts, a leader in Predictive Account Based Marketing (ABM), with a positive analyst ranking.

According to Outsell VP and Lead Analyst Randy Giusto, Prophyts "helps marketers identify buyers early and reach them before they self-identify as a lead. This enables marketers to target them as early as possible in the buyer journey. By providing early-stage buyers and influencers, targeting services, ready-to-go segmentation, and an ad network and marketing services, Prophyts delivers a true end-to-end solution for B2B marketers."

"We are very excited with Outsell's positive review of Prophyts," said Henry Allain, 1105 Media's COO and president of Prophyts. "ABM is an integral part of the dynamic MarTech space and we feel Prophyts amps up the offerings by allowing marketers to enjoy specific predictive purchasing data of companies in their selected product categories. Adding actionable contact data, as well as a full marketing services offering, makes Prophyts unique in the market."

Outsell's report goes on to outline important details of the company, including Strengths, Risks, Recommended Competitor Actions and Recommended Vendor Actions.

A full copy of the report can be found here.

About Prophyts
Prophyts, a portfolio company of 1105 Media, Inc., is a predictive account-based marketing (ABM) platform that identifies potential B2B buyers in their purchasing journey and delivers the contact information of all available decisions makers, influencers and stakeholders from the companies identified as potential buyers.  A one-stop solution, Prophyts also offers industry-leading marketing engagement services and advertising targeting programs. 
https://prophyts.com

About 1105 Media, Inc.
1105 Media, Inc. is a leading provider of business-to-business (B2B) media services in the ABM, big data, education technology, enterprise computing, government technology, and infrastructure markets. 1105's offerings span print and online magazines, journals, and newsletters; seminars, conferences and trade shows; training courseware; marketing services; and Web-based services.
https://1105media.com

Posted on 08/02/2017 at 3:50 PM0 comments


Prophyts Announces New Partnership with Intent Data Leader Bombora

Irvine, CA, July 25, 2017 -- Prophyts, a new portfolio company of 1105 Media, Inc., announced its partnership with Bombora, the leading provider of B2B intent data. 

Prophyts is a predictive account-based marketing (ABM) platform solution that identifies potential B2B buyers early in their purchasing journey through a patent-pending machine-learning algorithm. The patent-pending algorithm is powered in part by partner Bombora's certified data, which includes billions of pages of B2B content consumed by potential buyers at millions of companies.

The partnership, coupled with other data sets, delivers clients with the contact information of potential buyers, including all available decisions makers, influencers and stakeholders from the companies identified as potential buyers. With ABM now a top priority for B2B marketers, identifying prospects that are showing active interest is core to connecting marketing and sales activities.

"The Prophyts team has been able to take a firehose of data and run it through our patent-pending algorithm to analyze the buying behaviors of companies over the last few years and get a pattern of what that [intent-to-buy] data looks like.  By applying predictive analytics to account-based marketing, Prophyts is changing the game for the modern marketer today," said Rajeev Kapur, CEO of 1105 Media.

"By combining a powerful prediction engine with intent-fueled contact append and ad targeting capabilities, Prophyts brings B2B marketers a more complete and powerful solution for account-based sales and marketing. We are thrilled to support this innovation," said Erik Matlick, CEO of Bombora.

Posted on 07/26/2017 at 3:50 PM0 comments


1105 Media Announces New Predictive ABM Company, Prophyts

(IRVINE, CA, June 20, 2017) -- 1105 Media, Inc. today announced the launch of a new predictive account based marketing (ABM) company, Prophyts.

Prophyts, a portfolio startup of 1105 Media, enables companies to reach potential buyers early in their purchasing journey -- before they raise their hand as a traditional lead.

The predictive ABM platform is powered by a patent-pending machine learning algorithm that sifts through billions of monthly page views and the reading activity of millions of potential buyers. Based on this data, sourced from data providers, including B2B intent data leader Bombora, Prophyts predicts early stage buyers and delivers the contact information of all available decisions makers, influencers and stakeholders from that company who are likely to be involved in the purchase decision.

The information provided by Prophyts is the foundation of an ABM strategy; it brings predictability to marketing programs and enables marketers to make strategic content and ad placement decisions. Prophyts is a subscription-based service and does not need any intrusive access to proprietary systems or databases.

"We listened to our customers," said Rajeev Kapur, CEO of 1105 Media. "And the more we listened, the clearer it became that our customers wanted an easier and more effective way to identify in-market buyers early in the process.  That is what Prophyts is all about; we evolved traditional ABM from one that is manual to one that is predictive."

"Organizations are constantly looking for an edge to improve their demand generation efforts.  Lately, ABM has been the rage, but adoption can be complex and difficult to implement.  A predictable solution that can deliver both is a game changer for ABM," said John Ellett, CEO of nFusion, a leading B2B customer experience marketing agency based in Austin, TX.

A one-stop solution, Prophyts also offers industry-leading marketing engagement services and advertising targeting programs.

More information is available on https://prophyts.com

About 1105 Media, Inc.
1105 Media, Inc. is a leading provider of business-to-business (B2B) media services in the ABM, big data, education technology, enterprise computing, government technology, and infrastructure markets. 1105's offerings span print and online magazines, journals, and newsletters; seminars, conferences and trade shows; training courseware; marketing services; and Web-based services.
https://1105media.com

Posted on 06/20/2017 at 3:50 PM0 comments