Prophyts Receives Positive Analyst Ranking from Research and Advisory Firm Outsell Inc.
(IRVINE, CA, Aug 02, 2017) -- Research and advisory firm Outsell Inc. has recently initiated coverage on Prophyts, a leader in Predictive Account Based Marketing (ABM), with a positive analyst ranking.
According to Outsell VP and Lead Analyst Randy Giusto, Prophyts "helps marketers identify buyers early and reach them before they self-identify as a lead. This enables marketers to target them as early as possible in the buyer journey. By providing early-stage buyers and influencers, targeting services, ready-to-go segmentation, and an ad network and marketing services, Prophyts delivers a true end-to-end solution for B2B marketers."
"We are very excited with Outsell's positive review of Prophyts," said Henry Allain, 1105 Media's COO and president of Prophyts. "ABM is an integral part of the dynamic MarTech space and we feel Prophyts amps up the offerings by allowing marketers to enjoy specific predictive purchasing data of companies in their selected product categories. Adding actionable contact data, as well as a full marketing services offering, makes Prophyts unique in the market."
Outsell's report goes on to outline important details of the company, including Strengths, Risks, Recommended Competitor Actions and Recommended Vendor Actions.
A full copy of the report can be found here.
Prophyts, a portfolio company of 1105 Media, Inc., is a predictive account-based marketing (ABM) platform that identifies potential B2B buyers in their purchasing journey and delivers the contact information of all available decisions makers, influencers and stakeholders from the companies identified as potential buyers. A one-stop solution, Prophyts also offers industry-leading marketing engagement services and advertising targeting programs.
About 1105 Media, Inc.
1105 Media, Inc. is a leading provider of business-to-business (B2B) media services in the ABM, big data, education technology, enterprise computing, government technology, and infrastructure markets. 1105's offerings span print and online magazines, journals, and newsletters; seminars, conferences and trade shows; training courseware; marketing services; and Web-based services.
Posted on 08/02/2017 at 9:45 AM