Are You Engaging Buyers Early with Relevant Content?
Great Content Makes for Greater ABM Engagement
Have you ever been given content (white paper, infographic, report) to work into your Account Based Marketing (ABM) plan and just stared in awe at its lackluster appeal? Or frozen in fear because you were tasked with creating compelling, relevant content for an upcoming campaign?
We've all been there.
Whether you're the sole member of the "marketing team" or part of a greater whole, creating great content isn't easy yet it's vital to engaging buyers early in the Buyers' Journey, answering their questions before they ask them, and establishing yourself as a thought leader on a given problem and its solution.
According to a 2018 Content Marketing Institute survey, 78% of B2B marketers report higher-quality content creation resulted in increased overall marketing success.
At Prophyts, we have the Predictive ABM platform and the Marketing Services team that can extend your marketing capabilities and deliver the compelling, relevant content needed to make an impact on your prospects.
There are three ways Prophyts Marketing Services can help:
- Research: Let us conduct a research survey for you. With your direction, we'll develop the survey, promote and compile the data, and write and design a report framed around your messaging.
- Thought Leadership: We leverage the expert writers and editors of 1105 Media and write about a topic of your choice. We'll write and design, all you have to do is review and approve.
- Infographics: Whether you have stats on a particular topic or need us to source them for you, our team of designers will pull together a compelling infographic that tells the story you want to be heard.
Make Prophyts Marketing Services your go-to for your marketing needs. If you have a content challenge, we have the solution.
Posted on 10/15/2018 at 10:07 AM