Bark Up the Right Trees, Target Predicted Buyers
You've heard the expression, "You're barking up the wrong tree!" As an idiom the phrase means, "to pursue the wrong course to obtain an objective".
This applies perfectly to the challenge marketers face. Countless hours, and dollars, are spent spamming the universe with fruitless ad campaigns, or running lead gen programs that identify dabblers, not buyers. You are essentially barking up the wrong tree.
So how do you identify the right trees to bark up: companies in the buyer's journey, interested in your products or solutions?
Answer: Prophyts Predictive Account Based Marketing
Prophyts helps find the right "trees" in two ways:
- We use data collected across our large network of sites to predict companies that are in-market to purchase, uncovering companies that may not be on your team's radar.
- Our patent-pending algorithm is optimized to identify companies that are still early in the buyer journey, so you can engage new prospects at the start of their buying cycle.
Prophyts is powered by a machine learning algorithm that sifts through billions of monthly Web page views and the reading activity of millions of potential buyers. Prophyts uses this data to predict which companies are likely in the Awareness stage of the buyer's journey and soon to make a purchase in a particular product category.
Sales and Marketing are led to the right tree, at the right time.
Learn more about Prophyts Predictive ABM platform today and gain powerful insight into companies in-market to purchase your solutions.
Contact Prophyts today!
Posted by David Seymour on 05/29/2018 at 10:52 AM