Predictive ABM Watch

Blog archive

3 Steps to Better Customer Retention

Acquiring a new customer is the most thrilling aspect to Sales and Marketing -- and vital to ongoing business success --  but it's no secret that retaining existing customers is equally important. Keeping your existing customers happy should be the first line of defense for revenue protection, but is there a second line of defense?

What if you could predict which of your customers are researching your competitors' products signaling a potential retention risk?

Prophyts Customer Retention Alerts makes it an easy three step process:

  1. Develop and prioritize your customer list and submit it to Prophyts
  2. Using the Prophyts prediction engine, Customer Retention Alerts will monitor your customer list for signals they are researching products in your product category
  3. Access the Prophyts portal on a weekly basis to see which companies Prophyts is predicting as a potential retention risk, and the intensity of the prediction

Prophyts prioritizes those companies predicted to be a retention risk and displays them by category and prediction strength, from Yellow as the lowest risk to Red as the highest risk.  

Prophyts Customer Retention Alerts gives you an added line of defense so you can target those companies that may be researching your competitors, signaling a retention risk and potential for loss of revenue. You'll gain the insight you need to keep the customers you have.

Contact Prophyts to get started today, or sign up for a 30-day ABM Test-Drive.

Posted by David Seymour on 12/05/2018 at 2:00 PM