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ABM Tip: How to Prioritize Your Named Accounts List

Whether you're an Account Based Marketing "pro" or just getting started with your ABM strategy, you know that identifying your high-value accounts is the first step in the process. You can probably name a few off the top of your head; your biggest customer, your greatest challenge, your dream account. But you need to take your list a step further and ask:

Which of the companies on my Named Accounts list is in-market for a solution in my product category?
Prophyts answers this question.

Prophyts Predictive Named Account Monitoring tracks the reading habits of your Named Accounts list and displays those predicted to be in-market to buy products or services in your category and the intensity of the prediction. View the sample report.

The Prophyts process is simple.

  1. Provide Prophyts with your named account list and product categories.
  2. We monitor your named accounts by tracking the reading habits of billions of monthly site visits to identify companies who are actively researching solutions in your product category.
  3. You receive a weekly Named Account report displaying those accounts predicted as in-market for a solution in your category and the intensity of the prediction.

With the insight Prophyts provides you can focus your marketing efforts on the accounts that are ready to be nurtured, saving you time and investment with better long term results.

Contact Prophyts to get started today, or sign up for a 30 day ABM Test Drive.

Posted by Eric Choi on 10/16/2018 at 11:11 AM