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The Importance of Lead Nurturing

In today's fast-paced, all-out, information distracted world, it's more important than ever to create a relationship with the right influencers and buyers, those that are ready to be influenced. Simply running display banners powered by firmographics and hoping a click turns into a form completion, then MQL, won't get the job done.

To make an impact, next-generation marketers must develop a lead nurturing strategy that allows marketers to start engaging with companies that are "in-market". And more importantly, identifying and engaging buyers in the Buyer's Journey that may already be looking for your solution, buyers you may not know about.

How does Prophyts Help with Lead Nurturing?

  1. By implementing Prophyts Predictive Named Account Monitoring or our Predictive ABM solution, you can:
    1. Identify companies looking for you that you may not know about or,
    2. Narrow down your list of thousands of accounts to the right ones so you can engage them at the right time.
  2. Our Customer Success Management team is available to help you segment the data and develop a lead nurturing strategy to create or enhance an existing program.
  3. Our Marketing Services team has the experience needed to write and design nurturing emails as well as thought leadership content required to engage with your potential buyers.

With Prophyts, you have a one-stop solution to getting started with Account Based Marketing. We'll help you identify buyers, plan your strategy and deliver content that sets you apart from the competition.

Learn more about Prophyts ABM solutions.

Posted by David Seymour on 07/24/2018 at 11:03 AM