Have you heard of "Predictive" Account Based Marketing?
Gain insight into in-market buyers
Account Based Marketing (AMB) is all the rage and should be front of mind for all B2B marketers. Statistics show implementing an ABM strategy delivers results ranging from increased closing opportunities, average deal size, and target account engagement. If you aren't knee deep in ABM, you should be.
But as a strategy, ABM is only a framework for WHAT to do. There are aspects of ABM that make the HOW to do it opaque, leaving marketers asking:
- How do I identify companies that are in the market for my solutions?
- How do I identify influencers and decision makers at those companies?
This is where the Prophyts Predictive ABM solution clears the air.
Prophyts Predictive Account Based Marketing solution is powered by a machine learning algorithm that sifts through billions of monthly Web page views and the reading activity of millions of potential buyers. The algorithm uses this data to predict which companies are likely to soon make a purchase in a particular sector. Prophyts then provides clients who offer products in that target sector with the contact information of company representatives who are likely to be involved in a purchasing decision.
Learn how Prophyts powers your ABM strategy. Contact us today!
Posted by Eric Choi on 03/20/2018 at 10:47 AM